Blackfriars' Marketing

Thursday, April 20, 2006

See more of Great Britain; rely on GPS navigation

Danger traffic sign


Technology is often marketed as the cure for many or all imperfections that we humans possess. However, someone over in the UK should do some anti-technology marketing. Engadget notes that UK drivers trust their GPS navigation systems more than what they see through their windshields:

Despite warning signs on both sides of the road, and nothing but water straight ahead, local villagers have found themselves pulling an average of two cars a day out of the river for the past week. "When you ask what happened, they say, ‘My sat-nav told me it was this way,'" one resident told The Times. Meanwhile, the village of Crackpot (yes, that's really its name) has had to deal with drivers whose navigation systems have directed them to the edge of a cliff with a hundred-foot drop. So far, there have been no serious injuries, but drivers have found themselves stranded on a rocky path.

Remember those mirror notes saying, "Objects in mirror are closer than they appear?" Next thing you know, we'll have to have warning text on the navigation screen inside the car saying, "Objects outside are more likely to hurt you than ones that appear here."

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