Blackfriars' Marketing

Friday, May 05, 2006

Get swag even if you don't live in Silicon Valley

Picture of promotional swag


Now this is marketing at its best.

Do you feel cut off from the hip coolness of Silicon Valley events? Do you wish you were the first one on your block with a "Get Flocked" T-shirt or a "Talk Nerdy To Me" sticker? If so, your prayers have been answered.

ProBlogger notes that ValleySchwag has just launched its $14.95 subscription service for the best of Silicon Valley tchotschkes or swag (they spell it schwag, but they are cooler than we). The subscription includes shipping and always has at least one T-shirt, so overall, it's a fiscally responsible deal, provided you need logoed T-shirts.

But this is one of those services that everyone is happy about. Marketers get distribution to an audience they probably wouldn't reach otherwise. People who don't live in Silicon Valley get some unique gadgets and clothing to show off. ValleySchwag develops a mailing list, a brand, and a customer base that it can use to sell other stuff. What's there not to like?

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