Blackfriars' Marketing

Tuesday, May 02, 2006

New Apple ads differentiate, differentiate, differentiate, differentiate, differentiate, and differentiate....

Picture of Apple ad featuring PC guy, Mac guy, and digital camera gal


Anyone who hasn't seen the new "Get A Mac" Apple ads should. As with all Apple advertising, these six ads epitomize strategically clear marketing. Each emphasizes exactly one differentiating aspect between Macs and PCs. And they provide a wry chuckle for the casual viewer as well.



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