Blackfriars Marketing Index on its way

Regular readers have probably been wondering when we are going to publish our Q2 Blackfriars Marketing Index and report. Well, if things go according to plan, we'll have the index and report out this week on Thursday June 15.

What's been the holdup? As a strategic initiative, we've begun building a standing panel of business executives for our surveys. Using a panel rather than a new random sample of the Internet population every quarter should give us better and more consistent data for our surveys. Further, we hope to be able to grow the panel to be large enough to regularly gather more information by vertical industry.

This is a big, long-term investment for us that we just started this quarter. As a result, we had to do our survey with both our old and our new survey system and merge the results from two different systems. Needless to say, the process took much longer than normal.

The good news, though, is that we've done a lot of rethinking of our data and how we use it, and we believe that this quarter's reports will be some of our best ever. In particular, with this report, Blackfriars introduces a new chart type called the Blackfriars Marketing Spectrum that
colorfully illustrates the 12 different categories of marketing spending. If you pre-order the report now at The Blackfriars eStore, you'll get the report for $100 off, and you can see for yourself on Thursday.

Thanks for your patience. And if you're a business executive that knows your organization's marketing budgets and spending and would like to help us in the future with our research, please join our marketing panel at here. Successfully completing our 10-minute survey will earn you a free copy of the report that your survey data contributes to, a $495 value.

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