Sony ramps up new 1080p LCDs as well as new ads

[Sony KDL46XBR3 Bravia LCD television]



We noted Pioneer's new 50" 1080p plasma last week. So it's only appropriate that we also note that Sony now is allowing pre-orders of its new XBR2 and XBR3 film-definition (1080p) LCDs at its SonyStyle store. Further, Sony is ramping up production of a new ad series involving paint, just as last year's Sony ads involved bouncing colorful super-balls down the streets of San Francisco.

Now purists will argue that plasma produces a better picture than LCDs, but all it takes is a quick look at the picture above to see that these are going to be desirable products. And the fact that Sony is selling custom bezel colors for the series indicates that it understands that flat-screen TV is as much a fashion statement as technology. That's marketing: finding the hidden consumer need and fulfilling it.

Finally, is it just me, or does the picture above look remarkably like Apple's current Cinema display series? Coincidence?



[Apple 30-inch Cinema Display]

Technorati Tags: 1080p, Advertising, Apple, Bravia, Flat Panels, HDTV, LCD, Marketing, Plasma, Sony