There is such a thing as too much choice

Today, Fortune magazines notes the tyranny of too much with an article titled, "There is such a thing as too much choice". And of course, they use Chris Anderson's new book, The Long Tail: Why the Future of Business Is Selling Less of More, as their jumping off point to claim that we have devolved into a "mass of niches." However, Fortune, like Publish.com, also uses the success of Pirates Of The Caribbean to attempt to disprove the long tail theory, which, as we pointed out, is the result of the studios artificially constraining consumer choice through restrictions on movie distribution. Oh well.

Technorati Tags: Audiences, Business, Choice, Consumers, Marketing, Movies, Pirates Of The Caribbean, The Long Tail, Tyranny of too much