Google proves itself pragmatic on content creation

We noted earlier this week that some Internet portals including Google were looking at paying for news content. The Wall Street Journal notes today that Google is licensing Associated Press content for an unannounced service. Just shows that Google understands the value of professionally created content aggregated under a single powerful brand. It certainly reinforces our call from earlier this year that Google is a media company poised to dominate the next media cycle in an age of scarce attention.

The interesting question is what is the unannounced Google service? My take: Google is going to do a user-generated editorial content and voting site akin to NewsVine.com using Associated Press feeds as seeding material. And with Google's advertising network and clout, it could be big. Very big.

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