Blackfriars' Marketing

Monday, January 29, 2007

Good marketing: Apple "Get a Mac" adverts gain British accents and actors

UK Get A Mac ad with David Mitchell and Robert Webb
Apple's "Get a Mac" ads have become icons here in the US. Nearly every US TV-watching kid and adult recognizes actor John Hodgeman as the stuffed shirt PC guy and Justin Long as the cool Mac actor. But fun though they are, the humor in the battle of wits between these two actors is, well, just so American.

Which is why Apple very cleverly has reworked the same themes of these ads for UK audiences using the British comedy team David Mitchell and Robert Webb (you can see the Quicktime versions of the ads here). They appear to have adjusted the dialog to be more UK-centric as well as making the humor more subtle and dry. Perhaps non-US readers could give us their assessments of whether they find them more compelling, but our bet is that these will play much better in Britain than the US ones will -- and generate more Mac sales to boot. Any takers?

The big question: which continental European countries will get their own "Get A Mac" ads? Personally, I can easily imaging the Mac guy in France, but what does a French PC look like?


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