Microsoft's Zune advertising just gets weirder

Happy New Year!

And now without further ado.... TechZo has posted what it claims is Microsoft's latest ad for its Zune music player. I wonder if it might be a hoax, since it runs about 45 seconds, which is not a standard length for broadcast TV. I wonder.

But just for fun, I ran it through Blackfriars' advertising review to see how it scores on our 25 criteria for effective ads. It scored 5 out of 100 points. That's not just failing, but failing with an attitude. Impressive.

Just for the record, the only points that the ad received were for the appearance of the logo, and the fact that the ad creates an emotional response, albeit a bizarre one. But there is no question that this is one ad for the record books; I'm not sure I've ever seen one quite this awful.

Technorati Tags: Advertising, Advertising review, Blackfriars, Microsoft, Zune