Happy Cog: communicating value in fourteen words or less

We here at Blackfriars are always pushing companies to craft strategic statements, more commonly known as elevator pitches, for products and concepts. In fact, our most popular training course is one titled, Crafting Elevator Pitches. Elevator pitches, for those not familiar with them, are short, easy-to-remember statements that describe a company or idea in less than 30 seconds. Well, Happy Cog Studios did such a good job with their elevator pitch that they designed their Web site navigation system around it. We're impressed, both with the elevator pitch and with the site.

Thanks to our John Gruber over at Daring Fireball for the pointer to these guys. And if you want to read about the philosophy behind the redesign, you can read it here at Zeldman.com.

Technorati Tags: Design, Elevator pitch, Happy Cog, Strategic statement