Packaging is marketing, not an afterthought
Mitch Ratcliffe has a detailed analysis of how Apple's packaging differentiates it from other PC makers. He presents side by side pictures of unboxing both an Apple MacBook Pro and an IBM/Lenovo ThinkPad X60. Despite the X60 being the lighter laptop, the MacBook Pro's marketing-oriented packaging creates a better user impression and experience. Even the side-by-side photo gallery doesn't do it justice.
Lesson: A business owner wouldn't put trash in front of their store entrance. Similarly, PC manufacturers who lavish millions on product development shouldn't put trashy packaging in the way of their product experience. It's marketing, not just an afterthought.
Lesson: A business owner wouldn't put trash in front of their store entrance. Similarly, PC manufacturers who lavish millions on product development shouldn't put trashy packaging in the way of their product experience. It's marketing, not just an afterthought.
posted by Carl Howe at
6:02 PM
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