Blackfriars' Marketing

Wednesday, April 11, 2007

A survey: Would you be interested in Blackfriars' projections and analysis of Apple's business?

UPDATE: This survey is now closed.

As regular readers may have noticed, we've been writing more about Apple lately and less about marketing in general. Why? Because our readership statistics say that's what Blackfriars' readers like to read about, by a factor of about a gazillion.

So in the interest of satisfying the most valuable people on the planet -- you, our readers -- we're conducting a survey to decide if we should create a new product: Blackfriars financial analysis and business projections for Apple computer. This would be a professionally published product, just as our marketing reports are. This product would not eliminate our regular blogging about Apple computer, its products, and its marketing. The newsletter content would be the numeric analysis, presentation graphics, and color commentary that we use to ground and inform our regular commentary.

Want to know how many iPods Apple is going to sell this year? We actually have a model that predicts that and we'd publish our projections in this newsletter. Wondering if Apple will make the whisper number for it's earnings announcement? Those numbers would also go in the newsletter. Our thinking is that this is overall pretty geeky financial analysis stuff which isn't of interest to all readers, but there is an audience of other analysts, traders, and investors who really would lap it up. But hey, we could be wrong, so we're doing a survey to find out.

This survey is very short -- it's a whopping 8 questions, 7 of which are multiple-choice or yes/no. It will take less than five minutes for you to complete. If you're up for it, click here to take survey. We'll thank you for it, no matter what.

The survey will run through April 15, 2007. We'll announce the results next week.


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