Blackfriars' Marketing

Friday, April 27, 2007

Why you don't want to be in Motorola's shoes today: the long version

I said yesterday that you really don't want to be Motorola nowadays with the Apple reinventing the cell phone market out from under you. Today's Wall Street Journal article reports the set of missteps that got Motorola to the underdog position it is in today.

A note to everyone who believes that $499 is too much to pay for Apple's iPhone: The Motorola RAZR was originally introduced at that price. It went on to become the best selling phone in the world before RAZR marketer Geoffrey Frost died and Motorola went on its "We will not be undersold" price-cutting binge.

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