Blackfriars' Marketing

Friday, April 13, 2007

You can dress it up like an iPod, but it's still a pink Zune

Pink Zune

OK, it's a Friday before a long tax weekend (especially so here in Massachusetts where Evacuation Day postpones tax due dates until April 17), so I have exactly four words for you: Pink Zune in stock, available now from Amazon.com. We don't recommend you buy one, but the link is live if Apple's iPod colors leave you pink-deprived. Just remember, you could get two Pink Nintendo DS Lites for just $10 more.

From a marketing point of view, you'd think Microsoft could come up with its own photo treatments instead of ripping off the reflecting motif Apple has been using for the last year or two. But if Microsoft wants to subtly promote Apple's trade dress, more power to them; I doubt Apple will sue for infringement when it has 75% of the music player market. On the other hand, Apple's lawyers have been pretty free with Cease and Desist letters lately, so they might send one of those to Redmond for practice as they're warming up for the summer of iPhone.


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