Blackfriars' Marketing

Friday, May 25, 2007

A fashion-forward laptop -- from Intel?



BusinessWeek has an exclusive look at a prototype Intel laptop that looks so good, it could have come from Apple. They say that amateurs imitate, but professionals steal. If that's true, then Intel may be moving into the pro ranks from its earlier efforts in 2000 that looked like footstools. After all, doesn't that sideways laptop view come right off the MacBook Pro box?

All this said, though, there's still some work to be done. While the 2.2 pound laptop hardware is cool, the outer folder-concept that looks like a purse, but sports an eInk screen has got to go. No fashionista wants to wear her email on her Gucci-like bag -- and geeks who like external screens aren't going to carry a folder that looks like a purse. Maybe Intel still has a bit to learn about design after all.


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