Blackfriars' Marketing

Friday, June 29, 2007

First iPhones sold at Burlington MA


[The ATT line at the Burlington Mall]


[The Apple Store line at the Burlington Mall]


[More of the Apple Store line at the Burlington Mall]


[The Apple Store iPhone displays count down the minutes until 6 pm]


[Four seconds left]


[00:00 -- the night of the iPhone has begun]

We just watched both the ATT and Apple stores open. iPhone sales are obviously brisk, with three walking out the door in the first five minutes. Some buyers, however, are doing something inexplicable: they are actually trying iphones out at the in-store displays, much to the frustration to the few hundred people waiting in line.

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