Blackfriars' Marketing

Tuesday, June 26, 2007

iPhone Buzz Index climbs to 7,875



[Click on the above image for a larger version]

It's Tuesday of iPhone week, so the iPhone Buzz Index, the measure of how many news stories contained the word "iPhone" in the last 24 hours, is climbing. The big news today is that Apple and AT&T have decided to do all iPhone activations electronically through iTunes, an initiative that is going to rock the US mobile phone world. That's not represented in today's buzz index, since the release came out only about half an hour ago, so I expect to see another bump up in the index tomorrow. We're expecting the number of stories to easily cross 10,000 by Friday when the iPhone actually goes on sale.