iPhone buzz approaches 10,000 stories in 24 hours

[Click the above image for a larger version of the graph]



Who said weekends were slow? Google News found 9,919 iPhone stories in the last 24 hours. That presumably includes the Sunday editions of the newspapers (which tend to publish early), so this may be the peak up until Wednesday or Thursday next week.

The big meme about iPhone now is that this is a make-or-break launch for Apple. That sounds interesting until you think about it. Apple has been growing earnings nearly 90% year over year without the iPhone, and we could reasonably expect comparable growth going forward in its traditional music and computer lines. So 90% growth is the "break scenario." Imagine what it will be like if the iPhone is a success and we see the "make" scenario. Oh my.

Well, actually tomorrow, you won't have to imagine. We'll be releasing our new Analyzing Apple: Waiting For The iPhone report on Monday, so check back at the Blackfriars Store to get our latest Apple financial analysis and forecast. We've raised our projection for upcoming iPhone sales as well as some new revenue sources we see coming in the fall. The result: we're bumping up our target price for Apple stock. Oh, and customers who bought April's Analyzing Apple report should check their emails for a special offer for that report tonight too.

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