Blackfriars' Marketing

Wednesday, June 20, 2007

Today's iPhone Buzz Index: 6,099, up 209

According to Google News, there are 6,099 news articles mentioning the iPhone today. That's up 209 from Tuesday when we started tracking the number.

For anyone trying to reproduce our results, it's important that when you search Google News, you click the menu heading that says, "Last day" on the left hand side. The default, at least on my account, is to give you all the articles in the last month, which is pushing 9,000. Also, I try to measure the number at the same time each day, which I've arbitrarily chosen to be 9:45 am EDT.

Interestingly, if you do a Google News search for iPhone on blogs over the past day, you get 5,813, which is pretty close to the main stream news number. I would have thought that the blog number would be much higher.

The most interesting articles I read about the iPhone yesterday were this one from USA Today that noted that iPhone mania was nearing a fever pitch, with people planning to camp out at Cingular and Apple stores to get them next week. That contrasted significantly with the Boston Globe article this morning that opined that price and network speed would limit iPhone sales. Yet as they say in marketing, there is no bad publicity, and the iPhone is certainly gaining its share.

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