Blackfriars' Marketing

Wednesday, July 25, 2007

iPhone availability rises, iPhone buzz now well behind Harry Potter



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iPhone stores rose slightly to 18,728 over the last 24 hours, but that rise fell well short of the Harry Potter buzz, which at 24,026 is now higher than the iPhone all-time-high. The big iPhone story in the last 24 hours has been the overall stock market disappointment in AT&T reporting only 146,000 iPhone activations in the first 30 hours of sales. Nonetheless, I think we'll see Apple report a significantly higher number in today's earnings call. Why? Because Apple will include all iPhone sales in the first 30 hours rather than just activations. And as many sites have pointed out, AT&T's network struggled under the initial activation load, whereas Apple's sales effort had no such restrictions.

iPhone availability rose slightly today, with only five Apple stores showing iPhones out of stock.


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