Blackfriars' Marketing

Thursday, July 19, 2007

iPhones nearly everywhere, iPhone stories exceed those of Harry Potter so far


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Only 10 Apple stores out of 165 are out of stock of iPhones today. With five new Apple stores opening this weekend (presumably with iPhone stocks pre-planned), we may be looking at the best weekend for iPhone availability since the iPhone launch.

News stories about the iPhone rose only about 300 since yesterday to 19,100. iPhone stories will be getting some competition from the Harry Potter franchise that opened a new movie last week and has the launch of the final book in the series, Harry Potter and the Deathly Hallows, tomorrow night at midnight. Harry Potter stories over the past 24 hours number 12,681 and should increase dramatically going into the weekend. Given that the iPhone launch is now nearly three weeks old, it is remarkable how popular iPhone stories remain even in the face of such other long-anticipated events.

All that said, if you don't have your order in for the last Harry Potter book yet, you can order it below. I'd put in a similar link for the iPhone, but iPhones aren't yet available from third-party Apple vendors yet, presumably because of manufacturing limitations. However, it's only a matter of time before iPhone manufacturing is fully ramped up, and when Amazon, Best Buy, and numerous other Apple distributors start selling iPhones too. And when that happens, watch out -- you may see $500 iPhones selling as fast as the 12 million Harry Potter books do this weekend.



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