Microsoft cuts Zune price in anticipation of Apple's new iPods

I always say that price is the last refuge of the desperate (or incompetent, depending on how snarky I'm feeling that day) marketer; it's what you sell when you have nothing else to sell. Therefore, it should come as no surprise to readers that Microsoft cut the price of its 30 GByte Zune music player to $199, just hours before Apple will unveil its new iPod lineup for the holiday selling season. And given the buzz suggesting that Apple may announce a touch-screen iPod powered by iPhone technology and may even exceed those lofty expectations, even that 20% Zune price cut may not be enough.

Technorati Tags: Apple, iPod, Marketing, Microsoft, Zune