Blackfriars' Marketing

Saturday, September 01, 2007

NBC's must-download fall TV season

I think this screenshot nicely sums up the new fees and distribution system NBC TV shows will be using this fall now that those shows won't be carried on iTunes. For anyone whose read the comments on various postings about the NBC/Apple spat, it's been interesting to see how many people have been saying, "Well, whatever -- I'll just BitTorrent the episodes instead of buying them." That was exactly the situation in the music business before Apple provided a legal alternative for music downloads; it may be that we're about to see a big boost for network TV file-sharing -- without any compensation to NBC.

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