Blackfriars' Marketing

Monday, October 01, 2007

Apple computers' popularity growing at colleges and universities

For anyone trying to figure out Apple's recent boom in Macintosh popularity, look no farther than your local college or university. This article in the Pioneer Press notes repeated instances of Macs growing on campuses from 5% or less five years ago to market shares of 10% to 36% with students today. A sidebar to the article listed even more examples, including Dartmouth (43% Macs), University of Virginia (30% Macs), Cornell (21%), and Wilkes University (planned to be 100% Apple by 2010). If you're an Apple investor or a Mac owner, it's all good -- and bodes well for Apple's fiscal Q4 earnings.



UPDATE: The Register today notes the same phenomenon occurring in the open source industry. And it cites a remarkable number that perhaps I don't really understand, but I'll cite it anyway: that 20% of Office revenue now comes from Macs (probably because Office for Mac has no huge quantity or bundle discounts like the Windows version does)? Yikes!

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