Blackfriars' Marketing

Friday, October 12, 2007

Keynote: the presentation tool of Nobel prize winners



The big news this morning is that Al Gore is sharing the Nobel Peace prize with the UN Intergovernmental Panel on Climate Change. Despite many claims that Gore's Academy Award-winning movie, An Inconvenient Truth, was a PowerPoint presentation, Al Gore, Davis Guggenheim, and Lesley Chilcott actually developed the visuals for the presentation and movie entirely in Apple's Keynote presentation software. The high-definition Keynote output was then exported directly to Avid software that was used to make the final film.

This may be one of the first times that a commercial software presentation tool has played such a prominent role in raising awareness of a global issue. Congratulations to Al Gore and the entire movie production team for thinking differently about this project and the tools they used. And kudos to the Nobel Committee for recognizing their tremendous achievement in raising the global awareness of this problem.


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