Blackfriars' Marketing

Friday, November 30, 2007

Google's second shot across the bow of mobile phone operators

The first shot in the open mobile phone wars was the announcement of Google's open source Android platform for mobile phone handsets. Now, the Wall Street Journal reports that Google intends to commit to bidding in the January US wireless spectrum auction. Hmmm. Sounds to me like Verizon's pledge to open its network wasn't exactly heard as a declaration of independence in the Googleplex. Good for Google; having two companies competing to deliver an open platform promise to consumers will only keep operators honest.

Full disclosure: the author owns Google stock.

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