More press recognition of the tyranny of too much

Two articles appeared today that recognize and attempt to cope with the trend Blackfriars terms the tyranny of too much. First, the Wall Street Journal noted that the trend for advertising in 2005 is to eschew traditional media in favor of more stealthy means to reach the consumer, simply because consumers are overwhelmed by media messages. Secondly, The Seattle Times noted that consumers today suffer from "cognitive overload" from their efforts at multitasking and trying to do too much at once. Both articles are interesting and thoughtful reading.