Blackfriars' Marketing

Monday, January 17, 2005

An indictment of technology marketing language

Today's Boston Globe has an AP article about the lack of readability in today's technology marketing. Blackfriars says amen, but wishes the article had been even more forthright. If people within a firm can't understand their own press releases and messages, it's not just a style issue; it's actively harmful to that company. Clarity: it's not just for school assignments any more.