Blackfriars' Marketing

Monday, February 07, 2005

Napster bombs

Just to return to a topic from last week, the Napster ad aired yesterday on the Superbowl. According to USA Today, it ranked dead last. But we really can't crow too much because it wasn't the tyranny of too much that made it rank last. It was just a bad piece of advertising, with a static image on the screen for at least 10 of their 30 seconds. You can watch the ad yourself at iFilm.