Blackfriars' Marketing

Thursday, January 27, 2005

The Conceptual Economy as counterpoint to tyranny of too much

Daniel Pink's Wired article Revenge Of The Right Brain argues that the Information Age is so 1990s, because it left us with outsourcing and automation of repeatable processes and too much information for us all to deal with. So how do we break through the detrius of the information age? Start using our right brains on conceptual work that has beauty, elegance, and attractiveness to cut through the clutter. I'd argue that this phenomenon is exactly why companies like Bose and Apple are thriving when the mainstream CE and PC markets are struggling. Worth a read.