Google now a domain registrar too

One other data point about Google and branding: Google now is a domain registrar, which means it will have the ability to sell domains to its customers. Why will that matter? It will certainly please users of Blogger, to whom Google will probably offer domains of the type www.myblog.com instead of its current myblog.blogspot.com addresses. But it also proves that Google knows the power of Internet brands -- and wants to make sure that it has a part to play in building those brands.