Microsoft recognizes Windows needs marketing help

Microsoft appears to have decided to do something about its egregious Windows marketing. It just appointed former AT&T Wireless exec Michael Sievertto head its Windows Product Management.

One interesting thing about this appointment is that Sievert is a former CMO, not a tech guy. That's rare at Microsoft. The downside? When Blackfriars analyzed the messaging clarity of the major cellular carrier Web sites a couple years ago, they achieved some of the lowest scores we had ever seen. Clearly Sievert has his work cut out for him.