What a week!
As predicted, Apple blew out its numbers on Wednesday, showing a 70% bump in revenue, a factor of five improvement in profit, and amazing iPod and Macintosh sales. In fact, according to Gartner, Apple has now leapfrogged Toshiba to become the number five vendor of computers in the US. Note that this is not an example of a rising tide lifting all boats; companies like IBM and Sun didn't have nearly as good a quarter. Blackfriars believes the difference was not only execution, but marketing as well.
On that topic, Blackfriars also received the results of our expanded Q2 survey of senior executives this week. This survey of 300 senior executives will allow us to start looking at marketing budgets, attitudes, and spending by vertical industry and start comparing how different sectors market differently. We've also now started accepting pre-orders for that report, which means we now have a lot of number crunching to do.
And on top of all that, we all had to pay our taxes too.
On that topic, Blackfriars also received the results of our expanded Q2 survey of senior executives this week. This survey of 300 senior executives will allow us to start looking at marketing budgets, attitudes, and spending by vertical industry and start comparing how different sectors market differently. We've also now started accepting pre-orders for that report, which means we now have a lot of number crunching to do.
And on top of all that, we all had to pay our taxes too.
posted by Carl Howe at
4:52 PM
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