Blackfriars' Marketing

Sunday, May 15, 2005

Executives can't write

Today's New York Times has a reader opinion piece noting that one of the big impediments to business today is that people can't write. Why? Because too much of English education has been focused on passing tests instead of actually developing on-demand writing skills. Blackfriars would have to agree; we've seen press releases published with Flesch readability scores of zero or lower. And companies then wonder why they don't get good press.

From the shameless commerce department: If you are receiving written work from your staff that is incomprehensible, Blackfriars does offer a half-day course called Writing Simply that can help address this problem. We can't replace several years of good English courses in high school, but we can help people develop clear business writing skills that even those several years of English didn't teach you.

Commercial over; now back to our regularly scheduled blogging.