Blackfriars' Marketing

Thursday, June 23, 2005

Opaque technology names

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David Pogue, Circuits columnist for the New York Times, has a wonderful article on the user-hostility of technology naming. I won't spoil the article, but he has special disdain for the cell phone carriers who push technology names like CDMA, 1XRTT and EV-DO. Do you know what those stand for?