Advertising for a TiVO world
Tags: Marketing, HDTV, TiVo, DVR
Also in the Wall Street Journal today is an article describing the new tactics advertisers are trying to recapture the attention of digital video recorder (DVR) owners who are skipping over broadcast commercials. The branded tags and showcase advertising opportunities are interesting and certainly reflect the shift we at Blackfriars have been seeing away from the 30-second spot and to more non-traditional advertising vehicles. But we particularly liked the conclusion at the end of the article as the real answer to the problem:
Amen.
Also in the Wall Street Journal today is an article describing the new tactics advertisers are trying to recapture the attention of digital video recorder (DVR) owners who are skipping over broadcast commercials. The branded tags and showcase advertising opportunities are interesting and certainly reflect the shift we at Blackfriars have been seeing away from the 30-second spot and to more non-traditional advertising vehicles. But we particularly liked the conclusion at the end of the article as the real answer to the problem:
Consumers, meanwhile, are pushing forward. In the end, the one way to snare their attention may be to simply produce ads that are as compelling and entertaining as the TV programs the commercials currently interrupt.
Amen.
posted by Carl Howe at
3:13 PM
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