Apple grabs a burning platform to become -- a phone company?
Tags: Marketing, Apple
Forbes.com is claiming that Apple is planning to offer wireless services using the new Motorola cell/iPod phones. The claim is that it would do so as a Mobile Virtual Network Operator, i.e., a branded distributor using someone else's network.
Personally, I don't think it will happen because of how much it would distract Apple from its core business. Besides, it would raise a lot of issues about how the revenue gets split between the carriers and the iTunes store for music content and airtime. It's not impossible, but with the transition to Intel occupying Apple for the next year, I don't think Steve Jobs is looking for more challenges in the short term.
Forbes.com is claiming that Apple is planning to offer wireless services using the new Motorola cell/iPod phones. The claim is that it would do so as a Mobile Virtual Network Operator, i.e., a branded distributor using someone else's network.
Personally, I don't think it will happen because of how much it would distract Apple from its core business. Besides, it would raise a lot of issues about how the revenue gets split between the carriers and the iTunes store for music content and airtime. It's not impossible, but with the transition to Intel occupying Apple for the next year, I don't think Steve Jobs is looking for more challenges in the short term.
posted by Carl Howe at
3:53 PM
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