Sony's PS3 launch slippage too?
Tags: Microsoft, Sony, Games, Gaming, XBox 360, Playstation 3, Marketing
Lest anyone think Sony can do no wrong in the video game business, Engadget has a story saying that one Wall Street analyst believes that Sony will simply cut the price of the PS2 to $100 and wait until 2007 to introduce the PS3. Our view? That would be a poor (and frankly unlikely) strategy for Sony, since it would simply put Sony in the position of marketing solely on price, which it almost never does. Instead, I would bet on a two-pronged approach: Cut the PS2 price to $100 for this Christmas, and introduce PS3 on time in April 2006 at its premium price, just as Sony did with the PS1 when the PS2 came out.
Lest anyone think Sony can do no wrong in the video game business, Engadget has a story saying that one Wall Street analyst believes that Sony will simply cut the price of the PS2 to $100 and wait until 2007 to introduce the PS3. Our view? That would be a poor (and frankly unlikely) strategy for Sony, since it would simply put Sony in the position of marketing solely on price, which it almost never does. Instead, I would bet on a two-pronged approach: Cut the PS2 price to $100 for this Christmas, and introduce PS3 on time in April 2006 at its premium price, just as Sony did with the PS1 when the PS2 came out.
posted by Carl Howe at
10:04 AM
| View blog reactions
| 
