Blackfriars' Marketing

Tuesday, August 16, 2005

XBox 360 to debut at 600 Swiss Francs = $477?

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Gizmodo
is reporting that a Swiss Microsoft Web page says that XBox 360 will launch at 600 Swiss Francs or about $477 at today's exchange rates. I don't completely buy this as being close to the actual US price because:

  1. European prices for consoles are typically higher than US ones due to value added taxes of around 15%.

  2. There is no comment about what is included in this price. Usually consoles launch with bundles to maximize profits and take best advantage of the initial limitations on supply.


Still, it's another data point on a launch that really is only about 13 weeks away if it launches on Black Friday. My bet is that the US standalone price will be listed as $299, but due to supply constraints, you won't be able to buy a standalone console. Instead, the only SKU that will have supply will be bundles priced around $399 to $449.