Blackfriars' Marketing

Thursday, September 08, 2005

Google scores a marketing coup by hiring Vint Cerf

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The news wires just reported that TCP/IP architect Vint Cerf is joining Google. Ever since the WorldCom debacle, I had wondered what Vint was going to do, and now we know. One of the few true gentlemen in technology (and a true graybeard at that -- photo courtesy of the Washington Post), in the olden days of the Internet, Vint was renouned as the only person who could get away with wearing a tie at an Internet Engineering Task Force meeting. Vint will be a huge idea source for Google and I believe he will surprise a lot of younger scientists with his insight and willingness to try new things.

This is a true marketing coup for Google execs Eric Schmidt, Larry Page, and Sergey Brin. And if you are Steve Ballmer or Bill Gates, it's probably time to throw another chair. And in case anyone was wondering, throwing chairs isn't good marketing, especially when it shows up in a lawsuit you brought to court.