It's official -- Toshiba is delaying HD-DVD in the US until next year
Tags: Microsoft, Games, Gaming, XBox 360, HD DVD, Blu-ray, Marketing
We commented yesterday on Blackfriars view that Intel's and Microsoft's backing won't significantly boost Toshiba's HD-DVD format over competing Blu-ray disks. Well, today, Toshiba announced it is delaying the US launch of HD DVD player to next year, eliminating the estimated six-month lead HD-DVD was expected to have over Blu-ray shipments. The result: both products will enter the US market at roughly the same time, meaning that this will be a true test of marketing for both companies. As noted yesterday, we're betting on the marketing prowess of the vast array of consumer electronics firms supporting Blu-ray carrying the day.
We commented yesterday on Blackfriars view that Intel's and Microsoft's backing won't significantly boost Toshiba's HD-DVD format over competing Blu-ray disks. Well, today, Toshiba announced it is delaying the US launch of HD DVD player to next year, eliminating the estimated six-month lead HD-DVD was expected to have over Blu-ray shipments. The result: both products will enter the US market at roughly the same time, meaning that this will be a true test of marketing for both companies. As noted yesterday, we're betting on the marketing prowess of the vast array of consumer electronics firms supporting Blu-ray carrying the day.
posted by Carl Howe at
9:23 AM
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