Google AdWords a non-zero sum game
Tags: Google, AdWords, Marketing
I, Cringely has an interesting article about Google adjusting AdWords pricing to incent marketers to pay more. He calls the approach a bit evil; from where we sit, it's really profit optimization. Just shows what you get when you combine marketers with extremely smart software people.
I, Cringely has an interesting article about Google adjusting AdWords pricing to incent marketers to pay more. He calls the approach a bit evil; from where we sit, it's really profit optimization. Just shows what you get when you combine marketers with extremely smart software people.
posted by Carl Howe at
11:38 AM
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