Blackfriars' Marketing

Tuesday, September 27, 2005

Palm does -- correction, will do -- Windows

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OK, does anyone else find this a little odd? As predicted over the weekend, Palm announced that it going to release a Treo using Microsoft Windows Mobile 5.0 software. But did anyone noticed the delivery date? mid-2006. So why was the announcement done yesterday? After all, no one will be able to buy this phone until next summer.

The answer: In light of its poor earnings, Palm needed some good news to announce. And MIcrosoft, after its article about Windows Vista being completely broken, needed some good PR as well, lest the chorus of "Microsoft is so 1999" get too loud. But what I don't think either company sees is that these announcements attempting to freeze the market just don't work any more. Consumers buy shipping products, not ones they have to wait nine months for. Microsoft and Palm have nothing to complain about if they get poor coverage next year when they actually ship their product. After all, by then it will be old news.