CBS and NBC's video deals? No big deal yet

Om Malik has a refreshing take on NBC's and CBS's decision to allow on-demand viewing of their content with commercials I think he is right; these companies are issuing press releases to try to show Wall Street that they are dealing with the changes being driven by the iTunes Music Store and video iPods. But closer examination of those deals, namely that they don't allow viewing on a PC, don't allow viewing on portable devices, and that they require viewing of commercials, shows that they haven't yet internalized how big a deal this is going to be. Maybe when Apple announces that they are launching a video viewing service they'll get it.

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