Evangelism: the kind-of-new corporate marketing strategy

US News and World Report has an article about how corporate evangelists recruit customers who love to create buzz about a product. Blackfriars has seen a rise in non-traditional marketing methods such as evangelism and buzz marketing this year. Non-traditional marketing is now the third largest category of marketing spending by companies, averaging about 14% of marketing budgets. This article does a nice job of talking a bit about the right and wrong ways to approach corporate evangelism.

Technorati Tags: Buzz Marketing, Evangelism, Marketing