Blackfriars' Marketing

Sunday, November 13, 2005

New data on XBox 360 allocations to Best Buy in the US

Gamers Reports claims to have XBox 360 allocations for Best Buy stores in the US. For those of you keeping score at home, the total allocated to Best Buy for the launch is 42,200. They also claim the first shipment total is 250,000 premiums and 95,000 cores for the entire US. Assuming that this stock is refreshed once a week (I am skeptical they have the capacity to do this, but let's assume), that's 1.3 million units for the US through Christmas. My guess though is that it will come up short of a million -- I just don't think the the IBM chip supply and the factory Microsoft has running in China really has enough capacity to reproduce the entire stock for launch every week. A more reasonable estimate would be every 10 days to 2 weeks.

Blackfriars has previously estimated that the entire production for the US through Christmas will be fewer than one million units. We continue to stand by that prediction.


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