Blackfriars' Marketing

Thursday, November 10, 2005

The fallout from Sony Music's ill-considered DRM begins

The Register notes that the first malware that takes advantage of the security breech caused by Sony's new digital rights management on its copy-protected compact disks has just started spreading. We noted that was a bad decision earlier this week. A lawsuit has already been filed in California. And the Electronic Freedom Foundation has noted that this is one of the first compact disks to arrive with an end user license agreement (EULA) that deprives buyers of their rights to actually own the music that they paid money for.

If anyone was looking for an example of the use of technology to create a marketing disaster, this is probably a good one. Sony had better be working hard to prevent similar faux pas during its Playstation 3 launch, or Microsoft is going to take it to the cleaners. As an aside, Microsoft is already expressing its concern and wondering whether it should take some sort of action.

Yikes, what a fiasco.

Technorati Tags: , , , , ,