Web sites selling out of ad space

Today's Wall Street Journal notes that many top Web sites are sold out of ad space and are raising rates. This simply confirms what Blackfriars has been seeing in our quarterly surveys of business executives: companies are scaling back on traditional advertising in their marketing budgets and ramping up measurable marketing initiatives, such as on-line activities. And why not? Our data shows that companies that are able to measure their marketing results allocate more money and are more satisfied with their marketing because they can prove the results they get. And with the increasing fragmentation of TV audiences and the threats posed by new downloadable video content, companies want better data on what they get for their multi-million dollar ad buys.

Technorati Tags: Advertising, Marketing, Marketing measurement, TV, Video iPod, Web, Web advertising