XBox 360 marketing still has a ways to go

Business Week has an unscientific online poll asking if an XBox 360 is on your holiday shopping list. The results are interesting: Nearly five percent claim to already have one, but another 13 percent hope to have one by Christmas. But more interesting is the nearly 60 percent number saying that consumers are holding out for a next generation console from Sony or Nintendo. And the rest? Nearly a quarter of respondents checked the box, "Not sure. What's an XBox 360?"

Meanwhile, we're two days away from the European XBox 360 launch. My prediction: shortages in Europe will be fewer than here in the US, because of less cultural acceptance of gaming and on-line activity in general. We'll know more on Monday.

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