Blackfriars' Marketing

Thursday, December 15, 2005

The digital home....NOT

New York Times technology writer David Pogue wrote of his skepticism regarding the digital home last week. According to his newsletter today, apparently responses have been running about 80-20 against the digital home concept.

This is no big surprise. Blackfriars noted this summer that Intel's Dr. Genevieve Bell has noted similar sentiments, saying:

Consumers don't want to build the digital home. They just want their home digital.

Someone once said that we'll have the paperless office sometime after we have the paperless bathroom. I suspect the same is true of the digital home. But to be fair, I don't think anyone has yet marketed great products that solve real consumer problems in digital homes yet either. I have high hopes that Apple may crack this code in 2006, just as it did with digital music over the past four years. We'll get some clues when Steve Jobs takes the stage in about four and a half weeks -- or not.

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